Straight answers. Pricing, timelines, ownership and what happens after launch. Everything you would ask on the first call.

• Leak Audit: free.
• Reply: $290 setup + $149/mo retainer.
• Start: $790 setup + $199/mo retainer, or $0 setup + $279/mo on a 12-month plan.
• Core: $1,490 setup + $349/mo retainer, or $0 setup + $479/mo on a 12-month plan.
• Pro: $2,900 setup + $649/mo retainer.
• Custom: from $4,900 setup + from $899/mo retainer.

Prices are fixed. Pay a year of retainer upfront and get 2 months free. Your tools (domain, phone number, messaging, lead table) are billed to you directly by each vendor, with no markup. Your Proposal confirms the scope, price and launch date before you pay anything.

• Reply: you already have a website that works, but calls and form inquiries wait for an answer. We plug into your form and phone line and answer within a minute.
• Start: you need a website that turns visitors into inquiries and bookings, with replies and reminders built in.
• Core: the right choice for most service businesses. Leads get followed up until they answer, a few questions before they book, and a review request after the visit.
• Pro: a busy inbox. An AI assistant answers common questions and books in chat, and your Instagram and Facebook messages go into the same flow.
• Custom: several locations, routing between staff or the CRM you already use.

Not sure? Start with the free Leak Audit. It shows where inquiries get stuck, and we’ll tell you honestly which plan fixes it, including when a smaller one is enough.

On Start and Core you can skip the setup fee and pay a higher monthly retainer instead: $279/mo for Start and $479/mo for Core, with a 12-month minimum term from launch. After 12 months it continues month to month at the same price.

If you leave before 12 months, the rest of the standard setup fee is due pro rata. Example: Core ($1,490 setup), leaving after 8 months: $1,490 × 4 ÷ 12 = $496.67. Your accounts are in your name from day one; the website and workflow files are handed over once the 12 months are complete or that balance is paid. Full rules: Terms, section 8.

Setup builds the system. The retainer keeps it working. It isn’t for hosting: hosting costs a few dollars and is included anyway.

A lead system is 6–10 services from different companies working together. Within the first month or two, something usually changes: an access token expires, a platform rejects a message template, a card on a domain lapses, someone on your team renames a column. When that happens, nothing shows an error. Inquiries just stop reaching you.

The retainer pays for us to test your system every week, fix what breaks without an hourly invoice, keep every integration up to date, make your small edits and answer for the result. That’s why we don’t launch a system without it.

The tools your system runs on, billed by each vendor directly to accounts in your name:

• Domain name
• Phone number and texting fees, plus any carrier registration fees
• WhatsApp Business messaging, which Meta charges per message
• Your lead table or CRM plan
• A booking tool, if it’s a paid one
• AI and voice usage, such as call minutes, if you use the AI assistant or voice receptionist

We don’t mark these up or resell them, so you always see the real price and own every account. For a small business they are usually tens of dollars a month. You get the full list with expected costs in your Proposal, before you sign. The retainer is only for our work and responsibility.

• Review requests: +$79/mo for Reply and Start (included from Core).
• AI voice receptionist that answers calls: +$149/mo plus call minutes.
• AI chat assistant on Core: +$99/mo (included in Pro).
• Extra location: +$149/mo on Core, +$249/mo on Pro.
• Ad landing page: $490 one-time.
• Old-lead reactivation: $490 one-time, sent only to past leads whose consent covers it.
• Annual prepayment: 12 months of retainer for the price of 10.

Monthly add-ons are billed with your retainer and can be cancelled with 30 days’ notice.

• Several locations, routing between staff or connecting the CRM you already use: an extra location is an add-on, and bigger setups are Custom, priced after a call.
• Add-ons you choose, such as review requests or the AI voice receptionist.
• Usage-based fees from your tools, such as texts, WhatsApp messages and call minutes, which the vendors bill to you directly.
• Work outside your Proposal, which we quote first and start only after your written OK.

You pay by card online through Whop, our payment processor. Whop may appear on your card statement; Kalryn is the supplier of the services. Prices are in USD and exclude any taxes that apply to you.

• Setup: paid in full before work starts. On Start and Core you can instead choose $0 setup with a higher retainer and a 12-month minimum term (how it works).
• Retainer: required on every plan. It is billed monthly in advance, starts on the day your system goes live and renews automatically until you cancel with 30 days’ notice. Pay a year upfront and get 2 months free.
• Late payments: if a payment is more than 7 days overdue, support and edits pause until it is paid.

Tools such as your domain, number and lead table are billed by their vendors straight to your accounts. Full rules: Terms of Service, section 8.

• Before the kick-off: everything you paid, minus non-refundable payment processing fees.
• After the kick-off, before launch: you pay for the work performed, at least 25% of the setup fee. The rest is refunded and the completed work is handed over.
• After launch: the setup fee is fully earned and not refunded.
• 30 days risk-free: cancel within 30 days after launch and we refund your first retainer month. Your data and accounts stay yours.
• If we fail to deliver what the Proposal describes and don’t fix it within 15 business days of your written notice, you get back what you paid for the undelivered part.
• The retainer: apart from the first month above and a prepaid year, a monthly billing period that has started is not refunded.
• Carrier or WhatsApp approval taking longer, or being refused, is not a reason for a refund: your system runs on the channels that are available.

Approved refunds go back to your card through Whop within 10 business days. Full details are in our Refund Policy.

Our first 15 clients get 50% off setup and 20% off the retainer for 24 months. In return, we measure your reply speed and bookings before and after launch and turn them into a case study, and we ask for an honest review.

Your discount never depends on what you say. We show you the case study before it goes live, publish nothing without your written OK, and never include data about your customers. The program closes when the 15 spots are taken.

• Reply: live in 3 business days after the setup is paid and we have access to your form and phone line.
• Start: live in 7–10 business days after the setup is paid and we have all access and your business details.
• Core, Pro and Custom: the launch date is fixed in your Proposal before you pay.

“Live” means your form, lead table and alerts work, and every new inquiry gets an automatic first reply on at least one channel, usually email. Texting in the US and WhatsApp need approval by the carriers and Meta, which can take from a few days to several weeks. They switch on within 2 business days after approval and never hold up your launch. Why texting starts later.

US carriers only deliver business texts from numbers registered for A2P 10DLC. The Campaign Registry and the carriers review your business and your opt-in flow, and that review can take from a few days to several weeks. WhatsApp has a similar review by Meta.

• We publish the privacy and SMS terms pages the carriers ask for in the first days and file as soon as we have your business details.
• Until approval, your system replies by email and alerts you as usual, so your launch date doesn’t move.
• We switch texting and WhatsApp on within 2 business days after approval, at no extra cost.

Registration fees are charged by the carriers to your own account. Some industries, such as cannabis, vaping or debt collection, can’t text in the US; we tell you on the Discovery Call.

1. Free Leak Audit. We test how fast you answer a form, an after-hours call and a DM. Results in about 48 hours.
2. Discovery Call (25 min, video). We show where inquiries leak and pick the right plan.
3. Written Proposal with the fixed scope, price and launch date.
4. Payment and kick-off. Once we have all access and materials, the launch clock starts.

• Access to your domain, phone provider, website forms, calendar and CRM, given by inviting us as a user, never by sharing passwords.
• Your business details for carrier and WhatsApp registration: legal business name, address, EIN or other registration number, and a contact person.
• Your services, prices and the questions you ask new customers.
• About 30 minutes to review and approve the message texts.

We write the texts, the consent wording and the privacy and SMS terms pages the carriers ask for, so you don’t need anything finished.

Before launch we send test leads through every path and show you each reply, alert and follow-up. You approve the messages, and we sign off a launch checklist together.

After launch, the retainer keeps it tested every week. On Core you get a monthly report on where leads come from and how fast you answer them. On Pro we also go through it together on a monthly call.

Each stage includes up to two revision rounds. Small adjustments within the agreed scope are part of the work. For anything new, we send a short change request with the effect on price and timeline and start only after you approve it.

You do. Tool accounts are created in your name, and the configuration, message texts, workflows and the website are yours once the setup is paid. On a $0-setup plan, that happens when the 12 months are complete or the setup balance is paid. Any reusable components of ours inside are licensed to you permanently.

We get access by invitation and remove it when we’re done, unless you ask us to stay.

Yes. Reply works with the website and phone line you already have. Connecting the CRM, booking or job software you already use is part of Custom. We connect to it where it allows instead of replacing it, and we’ll tell you honestly on the Discovery Call if something is worth changing.

Proven tools you can keep using after we’re done:

• Lead table and CRM: Airtable or similar, or the CRM you already use (Custom)
• Automation: n8n, which we run on our own secured servers, or Make and Zapier
• Booking: Cal.com or your own calendar
• Alerts and replies: WhatsApp, text, email or Slack
• AI assistant: leading language and voice models, on settings that keep your data out of model training where the provider offers it
• Websites: custom HTML/JS, Webflow, Cloudflare

You only get what fits your business.

On Pro, or as an add-on, an AI assistant answers common questions and books appointments in chat, and an AI voice receptionist can answer calls. It says that it is an automated assistant, answers only from information you approve, and hands the conversation to you when it can’t help or the person asks for a human.

It doesn’t give medical, legal or financial advice, it only answers incoming calls and never makes outbound AI calls, and calls are recorded only if you switch that on. Your customers’ data is not used to train AI models.

Only people who contacted your business first or agreed to hear from you. Every text includes a way to opt out, and STOP requests are honoured automatically. We don’t text purchased lists or contacts without documented consent.

Reactivation messages go only to past leads whose consent covers that kind of message on that channel, and review requests go to every customer the system is set to ask, not only the happy ones. In the US, your form gets a clear consent checkbox and your site gets an SMS terms page, which the carriers require. We set up the wording and settings, but the decision and the legal responsibility for how your business contacts people, including under the TCPA, stay with you.

For your leads’ data, you are the controller and we act as your processor, or your “service provider” under US state privacy laws such as the CCPA. We use it only to run your system, never sell or share it, never use it to train AI models, and never pass mobile numbers or texting consent to anyone for marketing. A data processing agreement is available on request.

Messages and AI conversations never ask for health details, card numbers or ID numbers, and we don’t sign HIPAA business associate agreements. See our Privacy Policy, including the US State Privacy Notice.

The retainer keeps the system answering: every week we send a test inquiry through it, we fix what breaks, keep integrations up to date and make your small edits.

If you need a break, you can pause. If you ever leave, every account is already in your name, and you get an exit kit and a handover.

• Reply, $149/mo: weekly test inquiry, fixes, upkeep of integrations and message templates, up to 30 minutes of small edits a month, response on the next business day.
• Start, $199/mo: everything in Reply, plus website hosting and booking kept in sync, up to 1 hour of edits a month.
• Core, $349/mo: everything in Start, plus follow-ups, qualifying questions and review requests kept working, a monthly report, up to 2 hours of edits a month.
• Pro, $649/mo: everything in Core, plus the AI assistant kept up to date, priority response on the same business day, a monthly call, up to 4 hours of edits a month.
• Custom, from $899/mo: support terms agreed in your Proposal.

On the 12-month $0-setup plan, the retainer is $279/mo for Start and $479/mo for Core and includes the same. Automatic replies run around the clock. Human support is on business days. Unused edit time doesn’t carry over. New pages or major features are quoted separately.

Yes. Move up at any time: within 3 months after launch, the setup fee you paid counts in full toward the new plan, so you pay only the difference. Move down from your next billing date with 5 business days’ notice. On a 12-month $0-setup plan, a change is agreed with you in writing.

Yes. You can pause for 1 to 3 months in any 12 months for $49/mo. Your website stays online and we keep your data and setup; automatic replies, follow-ups, monitoring and support are switched off. You come back whenever you like, with no new setup fee.

Tell us at least 5 business days before your next billing date. On a 12-month plan, the pause extends the term by the same time.

No. We don’t launch systems nobody is watching. A lead system without monitoring is the same leak you came to fix, just delayed by a month or two, and our name would be on it.

What you can do is leave at any time with 30 days’ notice, or within the first 30 days with your first month refunded. Everything is in your name, so you keep the system and run it yourself or with someone else.

Give us 30 days’ written notice, for example by email. Cancellation takes effect at the end of the billing period in which the notice ends. Your system keeps running during the notice period, so no leads are lost. Within the first 30 days after launch, it ends right away and your first month is refunded.

Not sure you want to leave? You can move to a smaller plan or pause. On a 12-month $0-setup plan, leaving early means paying the rest of the setup fee pro rata. See what you get when you leave.

Within 5 business days of your notice you get an exit kit: your leads as a CSV file, an export of your website, a map of every account and what it does, all message texts, an export of your workflows, and a handover call on Core and above. On a 12-month $0-setup plan, the website and workflow files come once the term is complete or the setup balance is paid.

Hosting is part of the retainer, so when it ends, the website we host goes offline and monitoring and support stop. Your domain, phone number, lead table and other accounts are in your name and stay yours. For 30 days we help you move; then we delete your customers’ data. We keep your setup, without that data, for 6 months, so if you come back there is no new setup fee.

We fix it. That’s what the retainer is for. Our weekly test usually catches problems before you notice them. We start on critical issues, such as replies or alerts not being sent, on the next business day, and on Pro on the same business day.

• Live on time. If your system isn’t live by the launch date in your Proposal, your first month of retainer is free. The date is counted from when the setup is paid and we have all access and your business details. Going live on email while texting or WhatsApp waits for approval counts as on time.
• 60-second replies. If, because of us, our system doesn’t send the first reply to an inquiry within 60 seconds on a channel that is live, that month’s retainer is on us. We check it in the logs and show you the entries.
• 30 days risk-free. Cancel within 30 days after launch and we refund your first retainer month.

The credits go on your next retainer invoice and apply while the retainer is active and paid. Carrier, Meta or platform delays and outages, changes made to your accounts and delays on your side are not covered. Full conditions: Terms of Service, section 12.

Yes. We work remotely, in English, with businesses worldwide, and schedule calls to fit your working hours. Texting rules and carrier registration differ by country, so we check what applies to you on the Discovery Call. The same Terms apply to every client; see which law applies.

Our Terms of Service are governed by the laws of the State of Delaware, USA, for every client. If a dispute can’t be solved by talking for 30 days, it goes to binding arbitration with the American Arbitration Association, held online, so nobody has to travel. Small claims can still go to a small claims court.

Your Proposal and the Service Agreement you sign set out everything specific to your project, and they take priority over the Terms.

Directly with Egor Sergeev, the founder, who leads your setup from kick-off to launch and stays responsible for it on the retainer. There are no account managers in between.

No one honest can guarantee a number of leads or sales, because that also depends on your traffic, offer and prices. What we do guarantee is measurable: the system goes live on time and sends the first reply to every inquiry within 60 seconds, or you don’t pay the retainer for that month. And if it isn’t for you, you can leave in the first 30 days with your first month refunded.

A good fit: any service business that gets calls, forms or DMs and books jobs or appointments from them, such as home services, cleaning, auto repair, beauty and wellness studios, fitness, law firms, agencies, B2B services and clinics that keep health details out of messages. See examples.

Not a fit: online stores, businesses that want to text cold or purchased lists, or setups that need health or other sensitive data in messages.